A better system for better emails
As the Global Senior Digital Designer I collaborated with MAC’s new Email Design System. Along with one more Art Director we made this project possible which it’s principles are still functioning and being readapted all over the world.
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The 2021 email design guidelines incorporates 3 key updates. Incorporating ANO as the primary font and Helvetica as the secondary font. A new colour approach to email templates, using a set of colour pairings. The introduction of a Header Module and Content Module that can be combined to create a flexible system for supporting a variety of content.
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Beauty
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Design Systems
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